Desires are not necessarily less valuable because they are acquired through imitation or advertising. Since most needs are learned, there is no logical basis for saying that one type of learning, for example by one`s own family, or formal education, is superior to another, for example through advertising. We can conclude from this that the creation of a shortage does not invalidate the assumption that the emergence of national income leads to an increase in well-being, that if the development of needs is guided by the norms that society considers an improvement in the quality of needs, then wanting creative activities such as advertising, will develop a rational set of guidelines, that direct demand to goods that would satisfy needs in the cheapest and most cost-effective way. 2. People want to look better, eat better, live in better homes, drive better cars, and improve every aspect of their lives. Products that can satisfy some or all of the consumer`s wishes can be sold more easily by convincing the interested party with the right attraction. With increasing criticism of advertising, advertisers have developed self-regulation to ensure true and accurate messaging. Moreover, with the advent of new communication and information technologies, national decision-makers are less willing and able to intervene. Because print and broadcast media exercise fundamental freedom of expression and are funded by advertising revenues, the media have always resisted restrictions, limiting the ability of national governments to influence the media. In addition, the company also recognizes that the long-term viability of the organization depends on responsible action. It is difficult to define good taste; It would be impossible to legislate for that. Good taste is what you and I possess and very few others.
Nevertheless, there are commercial uses of mass media that contradict the majority concept of good taste. The advertising industry should try to regulate itself to some extent in order to insure itself against such abuses. The other legal standard for ads is reliable evidence that supports any claim made by ads. Not all ads need proof. However, if a garbage bag company boasts that its bags are 50% larger than the main competition, the garbage bag company must have real evidence to support such a claim. According to the Federal Trade Commission, the exact standard of proof required varies depending on the claim. At the very least, an advertiser must be able to provide the level of proof they claim. Using the previous example, the garbage bag company needs to identify the main competition and prove that its bags are actually 50% larger. Advertising is a very powerful institution and has been heavily criticized for its social and economic impact. Criticism of advertising concerns specific techniques and methods and their impact on social values, tastes, lifestyles and behaviours. In the face of these dynamic changes, practitioners face the challenges of the new world of advertising on a daily basis, and scientists face the effects of revolutionary change. Therefore, the field of advertising raises many questions.
One question is not always as obvious as others, but it is just as important. What is the state of advertising ethics? Advertising has become increasingly important for businesses, large and small. The increase in advertising spend is well documented and certainly demonstrates management`s confidence in the ability of advertising efforts to generate additional sales. This is especially important when advertising targets children, the most sensitive and vulnerable segment of Indian society whose life values are shaped by their exposure and experiences. 2. The charge is that advertising tricks people into buying goods they don`t need. It`s certainly true that much of today`s advertising is aimed at selling new products that aren`t currently needed. However, many products labeled as unnecessary today become what people consider necessary for tomorrow`s reasonable standard of living, as was the case with vacuum cleaner and truce.
Much of the criticism that advertising sells people tiles they don`t need is more directed at people buying things that critics think they don`t want. The underlying causes of myopia and stupidity were often explained by assumptions, perceptions, and paradigms that often led to rationalizations. These rationalizations were categorized and analyzed. Examples range from those unique to advertising – the misunderstanding of the First Amendment – to others common to businesses in general – the customer is always right. Some aspects of advertising are subject to interpretation and judgment. Taste is subjective and can even vary from time to time and from one individual to another. The frequency with which advertisements are seen or heard necessarily varies greatly from person to person. Because it is so visible, advertising is often criticized, both for what it is and for what it is not. Many critics focus on the style of advertising, saying it is misleading or manipulative.
In short, we could call these arguments short-term manipulative. Other criticisms relate to the social or environmental impact of advertising. These are long-term macroeconomic arguments. This is especially true for products that have not been on store shelves in the past decade, but have become household items through advertising. In short, the entire population of South India had to be convinced. But this is not how man should act; We are told that only his desires require a convincing sales effort. The supposedly evil or moral influence of a need constructed by advertising and what a need is is very individual. In fact, a list of “needs” today would certainly contain many of what must have been “wants” yesterday. Those who practice advertising support advertising on the basis that it merely reflects, not shapes, the values of the society in which they live. These values are the result of processes of socialization and acculturation. Advertising is just one of the environments that has a large presence and with which the customer interacts. If product information is obtained from a party whose welfare may (and will generally be) affected by the quantity and quality of that information, there are good reasons to question the validity of the information that may have come from that source.
There are many subtle ways for an advertiser to distort information without pushing the boundaries of truth as legally and pragmatically defined in human affairs. Any claims made by the advertiser in their ads must be supported by evidence. Advertisers are responsible for the claims they make about their products or services.